Feedbeo is a customer feedback gathering platform. For the past couple of years the company succeeded in building a service used by some of the biggest companies in Slovakia. Given this success, they decided to expand their product suite and offer additional functionality — team engagement and experience management tool. In the proccess they identified the need to revisit and refresh their identity and user interface of their products.
As the main designer on the team, my role was to unify design system of the admin dashboard interface of Feedbeo, while integrating in this new functionality. I worked on wireframes and user flow that would simplify the navigation around the website, while still keeping the simplicity and cleanness of the original tool.
Together with the updated look I also revisited the identity aspect of the brand and created a new logo that went along with the refreshed website design.
Original admin dashboard interface lacked unified use of color and typography throughout the pages.
Identifying this issue, and to prevent it in the future, I created guidelines and coded CSS components used by the development team.
The old dashboard interface had multiple issues that needed to be solved before addressing the new features:
Main goal while designing the dashboard was to accommodate two use cases:
Old side menu had couple of serious design flaws:
Redesigned navigation solutions and improvements:
Previous feedback list had three core issues:
I addressed these problems by grouping and displaying feedbacks for a given survey next to each in a scrollable row.
One of the changes brought by the new Team Experience functionality was introduction of roles and role hierarchy within the company.
Original survey form was placed on a distracting gradient background and used all-caps for the texts of the questions making longer quesions less legible.
Users are able to sign up and create their account in just three screens.